24th January 2020

How The Wave is powered by nature

Sustainability is at the heart of everything we do, so when it came to deciding how we would power The Wave, there was no question that we needed a green solution. As surfers we have a deep respect for the power of mother nature and we wanted to work with her to create our waves using pure energy brought to us by nature. There’s never been a more important time for the planet to start using renewable energy, and it’s a simple choice we can all make to create a big positive impact on the environment.

Abby Richardson
Wavemaker - Media Team

Where does our energy come from?

We are delighted to be powered by our partner Ecotricity, Britain’s greenest energy supplier, who provide us with 100% renewable and sustainable energy to power The Wave.

Ecotricity were recognised by consumer group Which? as one of two authentically green energy companies, mainly because they proactively invest their profits back building new sources of renewable energy. They’re harnessing the power of the elements to create energy, and in turn powering our waves at The Wave – we think that makes time spent in our surfing lake feel even better

Why is sustainable energy important to us?

We run our business according to a 3-Wave approach to sustainability. This means we always consider the environmental, social and financial impact and outcomes of any decision we make. At The Wave we want to create a space of joy for everyone that honours and upholds our love for nature, so when we make important choices such as working with a new partner it’s extremely important that our philosophy is never compromised.

We knew our energy provider had to be green through and through, and our partnership with Ecotricity is the perfect fit. Our Sustainability Director, Chris Hines MBE, said:

“From the very outset we had this dream of being sustainable and we knew we had to do it by renewable energy sources. We couldn’t just run The Wave on fossil fuels, that would have been completely unacceptable. Ecotricity are the leading provider of renewable energy so it’s brilliant to be partnered up. We want to make sure we do as much as possible to reduce our environmental footprint.”

Ecotricity are pioneering green energy in Britain

Ecotricity are leaders in their field. They are completely committed to a greener future and are the only energy company in the UK who knows their carbon footprint per customer and for their entire operation. They go above and beyond and use their profits to help build a greener Britain – from building and maintaining new sources of renewable energy, to developing sustainable battery storage, and expanding their national network of electric vehicle charging points. They aren’t content to wait for a brighter future, they are already actively creating it, and we are thrilled to be along for the ride with them.

Five things we love about Ecotricity:

  • They supply 100% green electricity. Not a drop of fossil fuel in sight.
  • They generate their energy using their own wind and sunmills.
  • They are the only electricity provider in the UK who is registered with The Vegan Society.
  • As well as green electricity, Ecotricity provide carbon neutral gas. This means that any emissions they generate get offset in carbon reduction schemes.
  • They were the first business in Britain to declare a climate emergency and are working to become carbon neutral by 2025

Why we partner with Ecotricity

See how we made the choice to power every single wave with renewable energy from Ecotricity and reduce our carbon footprint as we roll out across our grounds.

Join the green energy revolution

Climate change is the biggest challenge facing humanity, and it can sometimes be hard to know what you can do to make a positive difference. One easy and simple way to make a big change is by switching to a renewable energy provider.

Join us in the green energy revolution and, if you switch to Ecotricity too, you’ll get a £60 for The Wave so you can experience the power of natural energy for yourself.

Switch to Ecotricity and receive your £60 voucher.

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