About The Wave
Explore how The Wave is putting community and sustainability at the heart of its operation.
Our roots and philosophy
In 2010, our founders Nick Hounsfield and Craig Stoddart noticed a problem. They realised that many of the health issues people were battling came about due to inactivity, a disconnection from nature, and a breakdown in connections between people.
They knew the power of the ocean, the energy of wild spaces, the freedom and adventure that nature offers. They also knew about the joy of surfing and its ability to restore and revive.
Together they imagined creating naturally healthy spaces, where people of all ages, abilities and backgrounds, could have an amazing time by connecting with nature, each other and themselves.
The Wave is about improving health and wellbeing through surfing and having a shedload of fun in the process.
Our surf experience
With a 180m-long surfing lake, The Wave delivers an unrivalled inland surf experience suitable for everyone from beginner to seasoned professional. We’ve designed every aspect to ensure it is fun for all, whatever your ability. At The Wave no-one is judged – except on competition days!
Our Wavegarden cove technology is groundbreaking and can generate up to 1,000 quality waves per hour, ranging from 50cm (1.7ft) to almost 2m (6.5ft) in height. On our day-to-day setting there will be a new wave every 8-10 seconds.
Importantly, the whole surfing experience has been designed to ensure each surfer has the space, time and serenity to enjoy their surf at The Wave without ever needing to contend with the crowds.
"After an hour surfing the Wavegarden technology I felt amazing. I had never surfed so many waves in such a short space of time."
Helen BradshawBeginner surfer
Latest surf projects
Building is well underway at our Bristol site with the opening scheduled for Autumn 2019. This will be the first inland surf experience in England and we have further locations going into development across the UK.
Our plans for Bristol include not just an amazing surfing experience with the best surf technology but beautifully landscaped gardens, peaceful hideaways, family-friendly camping and short-stay accommodation. We’ll also host regular events.
Onsite facilities at Bristol will include:
- An amazing café and bar serving great food, locally sourced and changing seasonally
- An education centre for schools and colleges, offering surf classes for all abilities
- A surf shop packed with the latest equipment including wetsuits, boards and accessories
- Accommodation in our safari tents
Our mission and values
As a business, our values are the same as those we have as people. And they’re very simple. We know that when people are happy in themselves, connected to a community and caring for their environment, they tend to do the right thing, naturally. That's the basis of how we work.
We aim to be transparent and ethical at all times, and in everything we do we strive to be as open as is humanly possible.
Everyone who works at The Wave believes in the power of surfing to promote and support the idea of living a balanced life. We don’t just think about profit – we also think about the effects we have on people and the planet.