Sustainability - at the heart of The Wave
The Wave is based on the ‘triple bottom line’ of sustainability - measured according to environmental, financial and social factors. The success of a business is normally measured on the financial profit and loss or the ‘bottom line’. The triple bottom line adds social and environmental profit and loss to the mix to assess the overall sustainability of a business.
Sustainability requires that the system does not make a loss in any of the three elements. In reality this means that the system must aim to make a financial profit so that it can keep running, but it also must make a ‘profit’ - or provide benefits - in the social and environmental spheres.
Social good and the environment
At The Wave, social goods include, for example, providing employment and providing activities that improve people’s health and wellbeing. On the environmental front, its technology is smart, simple, non-polluting and the most energy-efficient of its type, while being near to urban centres cuts the carbon footprint of surfers who’d otherwise have to travel miles to reach the sea. The Wave’s ethos encourages all to interact thoughtfully with one another and the wider environment.
The UN’s 1987 Bruntland report Our Common Future defined sustainable development as ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs.’
This is an ambitious but achievable ideal and we have built it into our business. At first glance, our projects are simply cool, engaging and fun. Scratch the surface, however, and you will find that The Wave gets right to the heart of some of the issues facing society today. We want to enhance the lives of many different people, from many different backgrounds in the surrounding communities and beyond.
Chris Hines, our sustainability director, talking about the environment, surfing and driving positive change.